What this segment needs from a platform
- Bottle-level provenance and condition
- Exclusive, brand-led presentation
- Timed and live hybrid formats
- Native apps for a returning bidder base
In practice
Best Wine Auctions presents some of the world's most prestigious wines and champagnes, with every bottle meeting exacting standards before it is listed. They asked for software that felt as exclusive as the contents. We built a bespoke front end with their marketing team plus native iOS and Android apps. AMPERSAND, also in wine, run a hybrid timed-then-live format with video streaming on the same platform.
The same platform, configured differently
Nothing above required a separate product. Lot types, categories, bid steps, fee structures, invoice layouts, emails and languages are configuration, not custom development. That is what makes it possible for one codebase to serve 12 segments without any of them feeling like an afterthought.