What this segment needs from a platform
- In-room and remote bidders on equal footing
- Live video of the rostrum
- Phone bidding process
- Reputation-grade reliability
In practice
A family auction house with three decades in fine antiques, art, jewellery and coins decided in 2013 to take its room auction online, for an international audience, without damaging the in-room experience. We built the live auction solution around that constraint. Lots per auction went from a few hundred to several thousand.
The same platform, configured differently
Nothing above required a separate product. Lot types, categories, bid steps, fee structures, invoice layouts, emails and languages are configuration, not custom development. That is what makes it possible for one codebase to serve 12 segments without any of them feeling like an afterthought.