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20 July 2023

Audiovisual Auctions — a year on.

Professional audio and lighting equipment listed as auction lots

Audiovisual Auctions has been running on the platform for more than a year now. They auction professional AV equipment — audio, lighting, video, effects, rigging, stage elements, flight cases, cables.

Why a niche is harder than it looks

AV equipment does not behave like art or like cars. A lighting rig is sold as a lot of forty identical fixtures. A mixing desk needs its firmware version and channel count in the description or nobody bids. Flight cases are worth listing separately from what goes inside them.

A platform built for a single segment handles its own segment's shape and nothing else. Ours was built across twelve, which is why lot types, categories and description fields are configurable rather than fixed.

What they told us mattered

When they chose us, the reason they gave was accessibility — being able to reach someone who understands the platform when something needs answering. That is less glamorous than a feature list, and it is the thing customers actually mention a year later.

The Audiovisual Auctions website
Audiovisual Auctions, running on the platform