Auction software for cars segment

Our auction software solution has become a key player in the car auction segments, particularly in Germany, the Netherlands, and Belgium. With a large client portfolio of leading car auction houses, our software is deeply integrated into these markets, offering tailored solutions that cater to the specific needs of this industry. We are a trusted provider for some of the top car auction houses in the region.

Case study: Leading European Car Auction House

Ensuring Seamless Online Car Auctions with Automatic Scaling and Azure Cloud Hosting

Challenge:

The online auction industry is fast-paced, with high volumes of traffic, particularly during the final minutes of an auction. This can lead to significant stress on website performance, causing slow load times or even crashes, which could result in lost revenue and damaged customer trust. The client, a leading car auction house, needed a robust solution to handle the surges in web traffic while ensuring a smooth user experience.

Solution: Automatic Scaling and Cloud Hosting with Microsoft Azure

Our extensive experience with online auctions, especially managing high traffic, allowed us to create a tailored solution for the car auction house. We implemented an automatic scaling system designed to handle increased traffic loads, particularly during the critical end phases of auctions. This system ensures that server capacity dynamically adjusts as needed, preventing any bottlenecks or performance drops. To ensure reliability and performance, we hosted the system on the Microsoft Azure Cloud platform, leveraging its global infrastructure for security, scalability, and redundancy.

Key Differentiator

 
  1. Automatic Scaling System: This allows the servers to automatically expand in real-time as web traffic increases, ensuring smooth and uninterrupted bidding, especially during high-pressure moments like the auction’s closing stages.

  2. Cloud Hosting on Microsoft Azure: With the power of Azure’s cloud platform, we provided a highly scalable, secure, and stable environment. The client benefited from Azure’s global network and advanced security features, ensuring that their auctions were always accessible, no matter the demand.

  3. Proven Expertise: Our track record with high-profile customers, such as Troostwijk and BVA, positioned us as a trusted partner. Both companies were the largest auction portals in Europe in the early 2000s, and our support helped them manage immense traffic and complex auction logistics. Even after their acquisition by a major investment firm, other key customers such as Epic Auctions and Vavato, who were once part of the same ecosystem, continued to trust us.

Results:

  • Flawless Auctions During Peak Traffic: The automatic scaling system ensured that the auction platform remained fully functional and responsive, even as web traffic surged during the final auction moments.
  • Increased Customer Satisfaction: With zero downtime and fast load times, the client saw a significant improvement in user satisfaction, leading to more successful bids and repeat business.
  • Scalable Infrastructure: As the client’s business grew, the Microsoft Azure Cloud hosting provided the flexibility to scale effortlessly, ensuring their platform remained robust and future-proof.

Conclusion:

By implementing a dynamic scaling system and hosting the platform on Microsoft Azure, we empowered the car auction house to handle high volumes of traffic without compromising on performance. With our deep expertise in online auctions, dating back to our work with major industry players like Troostwijk, BVA, and their successors, we delivered a reliable, scalable, and seamless solution that set the client up for long-term success in a competitive market.

Our power is numbers

held auctions
0
sold lots
0 K
revenues
0 M