The international produce auction site Became within one month the dominant factor in the export or buttercup squash to Japan and South Korea.
The market for this pumpkin-like vegetable with 30,000 tonnes per annum is limited, a handful of New Zealand companies produce the bulk of the volume. On the procurement side, there is one party That dominates the market.
The vegetable auction was designed partly for this party to circumvent.
The first auctions were unsuccessful pricewise, but Brought new buyers to the market and gift more transparency.
The first auction inFebruary 2014 gift good prices, the best prices of the year. The parties who did not participate in the auction made ook good prices and vegetable auction prices are the starting point of the spot market prices.

In 2015, volumes, prices were smaller but were extremely well.