Used languages :
Used Currency : Dollar ($)
Location Bidders: Worldwide
Remarks: Only bidders who had paid a deposit of $ 25.000 will have access to the auction.
Partners: Payment of the deposit is done through Escrow.com
Fashion.com is auctioned on Auction-Experts platform
High potential domain Fashion.com is going to be auctioned soon.
On the final day of Paris Fashion Week, it has been announced that one of the world’s most sought-after and highly valued domains — fashion.com — will be sold at auction this autumn, leading one Internet expert to suggest it could fetch a record price. Fashion.com will be auctioned using the software of Auction-Experts.com.
High expectations by auctioning
“With the worldwide race in online fashion, I would expect fashion.com to attract a lot of interest from giant retailers and well-known brands, along with successful smaller players and new entrants looking for a competitive edge,” said Karine Kugler, CEO of The Three Marketers, a firm specializing in Search Engine Optimization and social media marketing. “As a result,” Kugler concluded, “this could be one of the highest prices ever paid for a domain. Fashion.com is a rare one: iconic, highly memorable and easily searched. It should generate strong sales numbers while saving its buyer millions in sales and marketing costs.”
Dozens of companies and individuals have made cash offers to buy fashion.com over the past 25 years, according to Peter Johnston, the international business advisor who represents the domain’s three owners; in 1994, the trio was working on a fashion project and searched for a domain that might meet their needs. They discovered fashion.com was unclaimed and bought it. After plans for their project changed, the domain sat unused.
Auction-Experts.com is chosen because of the in-depth knowledge of the auction market and the broad expertise of the various auction methods. Two auction types, out of the wide variety of auction options, are used from the wide variety of auction types. The closed letter auction type is the first bid type, bidders can leave their bids, but they will not know if it is the highest bid. Each bidder can place only one bid, and the highest bidder will buy the domain if the highest bid is above the reserve price. In case the reserve was not met, another auction will start. In this auction, the bids will be visible to all bidders, and now they can overbid each other.